I snapped this photo while riding on the bus. The park was beautiful but the large “United Dreams” sign caught my attention. I had seen it all over the city but I had NO idea the meaning behind it. Upon research, I have learned that it’s actually for a woman’s fragrance line. They use clever marketing in high traffic areas and affirmative messaging such as: “Love Yourself” and “Live Free.”
Have I smelled the fragrances? No. Will I? Probably not. But I appreciate the beauty of this as well as the thoughts it provokes.
The company, Benetton, says:
UNITED DREAMS – FRAGRANCES
The collection consists of three feminine fragrances that carry a positive message to believe in your dreams: Stay Positive, Love Yourself and Live Free.
For example, “Live Free is an energetic and refreshing scent that starts with green apple, yuzu, bergamot and tea leaves. Ginger, orange blossom, cardamom and cyclamen form the heart of the composition, while the base is warm with notes of amber, musk and cedar.”- http://www.fragrantica.com/designers/Benetton.html
Don’t we all love to examine our dreams? • Stay Positive, Love Yourself, Live Free • These messages are pleasant reminders of exactly how I want to live my life.